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Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community.
Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We’ll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support.
Tune in to learn how we’re making martial arts more accessible and celebrated than ever before!
Podcast Purpose
Discuss plans and strategies for National Martial Arts Appreciation Month
Key Takeaways
- Month-long campaign to promote martial arts appreciation and education
- Includes buddy week/days to bring in potential new students
- Leverages videos, blog posts, seminars, events to showcase martial arts
- Opportunity to raise funds via corporate sponsorships for t-shirts, etc.
- Ties into referral programs to incentivize bringing in new members
Topics
Video Testimonials
- Students, parents, instructors film videos on why they appreciate martial arts
- Helps educate clientele and showcase reverence for the arts
- Can turn into social media content, website testimonials
Blog Posts
- Publish blog posts highlighting history/origins of different martial arts styles
- Educates students on the rich heritage
- Can be delegated to instructors to author
Words of the Week
- Highlight inspirational words (grit, legacy, etc.) via posters, discussions
- Reinforces values and mindset around martial arts training
Buddy Week/Days
- Students can bring friends to try a class for free
- Gives free t-shirt to student and guest
- Helps drive new membership signups via referral program incentives
Seminars/Events
- Host seminars with guest instructors from other styles
- Virtual options allow sharing between schools
- Movie nights, tournaments as additional events
Corporate Sponsorships
- Secure corporate sponsors to fund t-shirt costs
- Sponsors get logo/promotion across school channels
- Can turn a profit after covering t-shirt expenses
Next Steps
- Identify potential corporate sponsors to approach
- Plan schedule of videos, blogs, words of week
- Set dates for buddy days/week, seminars, events
Action Items
- Sign up new students from campaign
- Get sponsorship from local businesses for t-shirts for campaign
- Create blog posts highlighting different martial arts styles taught at school
- Effectively communicate importance and benefits of martial arts to students
- Have friend do seminar at school
- Implement referral program with buddy week as part of National Martial Arts Appreciation Month campaign
